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ACTA Partners With Acart For Public Service CampaignOttawa, May 23, 2007 - The Association of Canadian Travel Agencies (ACTA) is partnering with Acart Communications to develop a public service campaign that reinforces the role of the travel professional. The public service announcements encourage travelers to Travel With A Pro. The public service announcements carry three key messages:
"ACTA's mandate is to educate the general public on the benefits of using travel agents for their travel needs. This message is reflected in the campaign. Although modest in scope, we want to ensure these ads reach a wide audience," said Christiane Théberge, President and CEO. "ACTA is thrilled with this campaign and wishes to thank the ACART team for their excellent cooperation. Their professionalism and knowledge of the industry has certainly made it easy to work with them." "At Acart Communications, we recognize the value a travel agent brings to any travel plan. Having an advocate while you're away from home can be the smartest travel decision you ever make," said Al Albania, President of Acart. "ACTA is a strong Canadian association with a valuable story to tell for every Canadian venturing from home. We are proud to contribute to their mandate through our experience, our expertise and our knowledge." ACTA is working on different partnership agreements to ensure that these ads will be seen by the public. All images contained in these ads will be downloadable from the ACTA's website giving members the opportunity to access them, in turn using them on agency websites, Email blasts, advertising, thank you cards, bookmarks, etc. Acart Communications, an Allied Member of ACTA, is one of Ottawa's top full-service communications agencies employing 45 full-time professionals to deliver results-based marketing and communications strategies and specializing in social marketing. Acart Communications works with a wide range of clients in the government, industry, consumer and not-for-profit industry sectors and is committed to helping clients Think it Real. Over its thirty-year history, Acart has continually expanded its strategic and tactical skill sets to embrace new media and new modes of integrated marketing communication. ACTA is the national trade association representing the interests of 2,600 small, medium-sized and large travel agencies that employ 18,000 retail travel professionals in communities across Canada. For more information, please contact:
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