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OTTAWA, ONTARIO — December 19, 2003 — Out of 49 advertising agencies from across Canada, Acart Communications has been selected as one of three marketing communications Agencies of Record for VIA Rail Canada, Inc. Some of Canada's top agencies submitted proposals, from which the field was narrowed to six agencies asked to travel to Montréal to make a presentation. VIA Rail Canada challenged the finalists to show their capabilities and understanding of VIA's business through a formal case study and a brainstorming session. This two-hour, on-site session included on-the-spot development of a complete campaign — strategy, creative, media plan and budget — for a communications objective that was only revealed to the pitch team at the last moment. Acart displayed their resolve under pressure and were rewarded with the Crown Corporation's business, along with two other national agencies. "VIA is extremely pleased with the pool of agencies we selected," says Keith Moulton, Marketing Director at VIA Rail. "Acart Communications reflects the professionalism and quality we were looking for in an agency. We feel very fortunate to have them on our team." "This is a big step for Acart," says Al Albania, President of Acart Communications. "We have been granted the opportunity to work with a great Canadian brand. Rail transportation has a prominent place in Canada's past and present, and we're excited to be able to help make it a bigger part of every Canadian's future." Acart Communications is ending 2003 on a roll, with the VIA Rail Canada announcement following their recent selection as Agency of the Ottawa Senators Hockey Club. The VIA Rail win also enhances Acart's transportation portfolio, which already includes Agency of Record for Transport Canada and the Canadian Transportation Agency. For further information, contact: |
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