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Reach, Frequency and Awareness: Maximizing Your Media — 12/7/2004
You’ve researched your target, planned your communications strategy and produced the advertising, but how do you make sure people see it? ...

Making the most of your annual report — 6/14/2004
Much more than a regal document, your annual report is an essential element in your integrated marketing strategy. ...

The secret world of B2B advertising — 4/30/2004
We've all seen major advertising campaigns for beer and cars featuring well-known actors, beautiful camera work and big budgets. ...

Localization: The value of knowing the neighbourhood — 4/1/2004
When was the last time you saw an advertising campaign by a national company that made you stop and think, “This advertiser really understands my community”? ...

Catching the bug of viral marketing — 2/27/2004
Your in-box probably contains a viral e-mail right now. In fact, if you’re not overly conscientious about emptying it regularly, or confining your work address to “all business” messages, you may have dozens of them. ...

Radio ads that are more than background noise — 1/30/2004
When was the last time a radio ad made you stop and listen? Think about it. ...

The true value of original photography — 12/30/2003
Have you ever found yourself experiencing a sense of déjà vu when looking at a piece of marketing communications? ...

The Art of Empathetic Copywriting — 12/1/2003
Innumerable books have been written on the rules of good copywriting. ...

Understanding the User Experience in Digital Media — 10/31/2003
That the art and science of Web site development have come a long way in the past five or six years goes without saying. ...

Branding, Simplified — 9/26/2003
“A brand is not a logo!” “A brand is not a logo!” ...

Integrated Marketing Communications — 7/17/2003
What is Integrated Marketing Communications? ...