Following competitive research to better understand the company's business environment, Acart developed print and banner ads for the company's ASIC computer chips. The ads used references that resonate with the target market, delivering the key message — that K-Micro is an expert in affordable ASIC chip technology — with relevant humour.

We then developed a logo for K-Micro that is fresh and modern, but retains elements from the existing identity to capitalize on the company's brand equity. The logo reflects the company's evolution and relevance in the ever-changing technology industry.